5 Things I Learned From the Sniffles
March 31, 2008
by Karen D. Swim
I have not been sick in nearly a decade. The last time I was ill, I accidentally threw my pager away…on trash day! When I returned to work, I asked my boss for the dreaded paperwork to replace it. It was then she laughed and said the sweetest words: “You can replace it if you want but you don’t have to carry one. After all, what kind of emergency could there be in marketing?”
I had carried the pager as a Sales Manager. I had six sales reps that covered a portion of Southern California. I had since become a Regional Marketing Manager covering 200 sales reps in seven states and no longer needed a pager. I realized that I had needlessly subjected myself to the “always on” merry-go-round. For the first time in my corporate life, I learned that when you are not “always available” people actually figure it out, without your help! My service to my customers did not suffer and my productivity actually improved.
Last week, fever, aches and chills once again felled me, and once again, there were a few life lessons in store for me.
- Without an endless supply of energy, you are forced to focus on what is truly important. Sometimes the inability to do it all brings the realization that you do not need to. It is sobering to realize how much of your time has been invested in activities that were neither critical nor valued.
- You let down your guard. With my defenses compromised I took risks that I would normally talk myself out of taking. I did not second guess my writing or self-censure ideas; I simply focused on getting it done. The good news is that if you fail, you can simply blame it on the fever.
- It really is all small stuff. All of the things that had worried me before I got sick quickly became “no big deal.” The sun continued to rise and life went on.
- You become important. On a long list of to-do’s we often put ourselves last. We may tend to the basics but how often do we turn off all of the distractions and tune in to self?
- Chicken soup really is good for the soul. Even the vegetarian kind.
I do not recommend getting sick to shift your perspective. However, as you look to the week ahead how will you be spending your time? Does your schedule reflect what you truly value? If you got sick, what would be the first thing that you eliminated?
While on the subject of illness, I am thankful that mine was minor. There are others fighting far more serious battles. Todd Andrlik’s sister Tricia had a bilateral mastectomy last Saturday. Many in the marketing, blogging and social media communities are uniting to help Tricia with the medical expenses. There are several ways that you can offer your help. Visit http://4tricia.com/ to meet Tricia and pledge your support.
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Social Media Bum Rush
March 29, 2008
by Karen D. Swim
Happy Saturday! I am sitting here with a red nose, and a box of tissue trying to recover from a nasty cold. The Queen of Fierce (QOF) has crowned me the Princess of Fierce but today my tiara is feeling a little crooked. How sick am I? Well, my brother tells me that when he tried to explain cold medicines to me yesterday (asking if I had any) I burst into tears declaring, “I don’t have any of those things, what do you think I am a magician!” Yea, makes no sense to me today either. So, today shaky but without a fever, I’d like to tell you why you need to head right on over to Amazon.com and buy The Age of Conversation.
The Marketing Fresh Peel and Age of Conversation organizers are trying to drive massive sales today, March 29th.
Since I’m still a little shaky, allow me to share Joanna Young’s great description of the book:
“The Age Of Conversation is a collaborative project written by over 100 writers and bloggers on the topic of the ‘age of conversation’. Each chapter is short and easy to read, with lots of ideas both theoretical and practical on marketing, blogging, social media and the power of the internet to make human connections.”
Other reasons to buy:
- All proceeds from the book benefit a children’s charity, Variety.
- The Queen of Fierce contributed to the book with The Two-step of Conversational Writing
- You’ll learn from an amazing line-up of talent and feel good about your purchase
Helping children, great content and the Queen of Fierce, enough said. So, please buy the book and tell a friend. By the way, the link above which can also be found over at Drew’s Marketing Minute is the preferred link as they make extra money when you use it.
Have a great Saturday!
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Fierce Friday!
March 28, 2008
Fierce Kitty photo courtesy of Johnny Huh, FlickrThis week an issue surfaced which so resonated with me that it has reignited a passion that was in danger of flickering. It began with a fiery post by Connie Reece, whom I have since designated the “Queen of Fierce.” Please read her original post, 5 White Men Talk About Social Media and the follow-up 4 White Men Exploit Social Media.
A common thread from Connie’s readers was the issue of self-promotion. We may have come a long way baby, but women still struggle with the issue of tooting their own horn.
My first post-college job was in human resources and I had a female boss, Liz. I will never forget her wise words: “Women promote themselves in baby steps. We will not move to the next level until we are confident that we can do everything outlined in that level’s description. Men on the other hand promote themselves to the level of incompetency. They take big risks and if they don’t know something, they call a friend and ask for help.”
Liz’s words still hold true for many women today. I learned to take risks in my corporate career but I find myself learning the lessons all over again in my own business, and I am not alone. Many women lived through the era were you had to “act like a man” to be heard. Emotion and femininity had no place in the workplace. Over the years, we learned that “leading like a woman” actually had advantages. A healthy balance of warmth and warrior have skyrocketed women and men to success.
Women are great at supporting others but we still fall short when it comes to waving our own flag. It is time for that to change. Self-promotion does not have to be aggressive or obnoxious but it is vital to the health of your career or business. Do you have knowledge, skills and abilities that have value?
Do you have expertise that can help someone else? Do you have a solution to someone else’s problem or need? If so, you should be passionately spreading the word so that you can help as many people as possible. Welcome to self-promotion.
Far too often, I have missed opportunities because I failed to wave my own banner. I shortchanged myself and thought somehow that I was not “good enough” or “well known enough” to blow my own horn. While I will not promote myself to the level of incompetency, I do plan to shout a little louder about what I have to offer. While I’m shouting, I’ll also be spreading the word about other fierce women and men. So today marks the beginning of Fierce Friday. Each week, I’ll share with you the remarkable talents of those fierce enough to wear the crown.
So to kick off Fierce Fridays it’s only fitting to spotlight the Queen and her fierce team of men and women. Every Dot Connects is taking social media to a new level by creating connections through conversation. I invite you to visit their site, share your comments digg or stumble a post or two, and please share the good news with others.
Until next Friday, remain FIERCE!
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Truth in Advertising
March 27, 2008
by Karen D. Swim Frank Martin wrote a post yesterday on product packaging. A German company did a study comparing product packaging to the actual contents and the results were eye opening. If you have ever purchased something that did not quite look like the pretty picture on the box, this study shows that all too often what you see is not what you get.
“As scarce as truth is, the supply has always been in excess of the demand.” –Josh Billings
Have you ever read a well written compelling ad that inspired you to buy a course, an ebook, or some other gidget, widget or expertise? The marketing message spoke to your head and heart and you couldn’t whip out that credit card fast enough. Then you tore off the shiny package and you were disappointed by the contents. Yep, been there too. Photo Credit: TW Collins, Flickr
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8 Random Things About Me
March 26, 2008
by Karen D. Swim
A few weeks ago I was tagged by Joanna Young at Confident Writing to write on the topic “Eight random things about me.” Never having participated in a meme I was both excited and petrified! Luckily for me it is a meme with loose rules, and no deadlines so I randomly selected today as the day to tackle the topic.
Joanna Young frequently writes these great ordered lists. As much as Joanna loves order, I love order and then disorder. Which leads me to my list:
- I like organizing and creating order and then changing the whole thing. You could say I’m fond of order and then reorder.
- My favorite color is red, no blue, no red but all of my clothes are black. Bright clothes make my head spin. Bright flowers, good, bright clothes make me feel like I’m on acid.
- One of my favorite movies is “Woo” with Jada Pinkett. It was not super popular and it’s actually a little cheesy but it never fails to put me in a great mood. I’ve also seen Animal House more than 25 times. Oops does that count as 3 and 4?
- My mother remains my greatest hero and source of inspiration. She was smart, funny, honest, compassionate and my greatest supporter.
- I don’t own a camera, any camera. When I want to take pictures, I just buy the disposable kind. I know, totally absurd.
- I am a natural born cheerleader. I love celebrating and encouraging others. Got a problem? I’ve got pom poms.
- I sat next to Nicholas Cage in high school journalism. He had a wry sense of humor and his pithy banter always drew a raised eyebrow from Mr. Chesterton.
- My favorite song as a kid was Teddy Bears on Parade. I marched and sang to it until the record broke.
So there’s my list and here are the rules.
Eight random things “rules”
- Each blogger must post these rules first.
- Each blogger starts with eight random facts/habits about him/herself.
- Bloggers who are tagged must write a post on their own blog about their eight things and must also include these rules in that post.
- Tagged bloggers need to select eight other bloggers, whom they tag to keep the meme going, and they must list the names of the chosen bloggers at the end of their blog posts.
- They then must leave each blogger a comment telling them that they’ve been tagged and that they should read the tagger’s blog to learn more about the meme.
Photo Credit: MobileBurn, Flickr
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Separate but Not Equal
March 25, 2008
by Karen D. Swim
Yesterday in Michigan, the Wayne County prosecutor, Kym Worthy filed charges against current mayor of Detroit, Kwame Kilpatrick and his former chief of staff, Christine Beatty. As I watched the prosecutor deliver the news via live press conference, I was struck by her steely eyed determination to keep the focus on the process of Law.
Her rousing delivery took a stand for the freedom of the press (hooray!), truth, accountability and the justice system. Kym Worthy never wavered from doing the right thing. Amidst public and I’m sure private pressure to make a decision, she and her staff plowed through thousands of documents and took 59 days to thoroughly investigate prior to deciding to move forward with charges.
However, being in a sex trade is not an advantage if you are the victim of foul play. Exotic dancer, Tamara Greene was gunned down in Detroit. Greene was at the center of a scandal with the Mayor of Detroit, and 5 years ago was shot to death. Police officers that tried to solve her murder were reassigned or ousted from the force. To date, her murder remains unsolved. Apparently, the flowing robes of justice did not apply to Miss Greene.
Image taken from wxyz.com, read full story here
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The Mysteries of Michigan
March 24, 2008
by Karen D. Swim
“Try to find forms of literature out in the world and see how they work in fiction. Letters to the editor, recipes in cookbooks, lists. Look in different places for language and characters, and you’ll get inspired by writing not usually considered literary.”
-J. Robert Lennon
I have only lived in Michigan a short time. I can write with ease about my home of California but have not yet quite absorbed Michigan. I’ve decided to make an effort to really get to know this unfamiliar place. Michigan is so different from California. I have too often only noticed what was missing – traffic, an abundance of Whole Foods and Trader Joe’s markets, smoke free restuarants, earthquakes and Santa Ana winds- and failed to fully appreciate what is present.
Lennon’s quote inspired me to begin to absorb Michigan into my bones. This week the focus is on high drama. Just as I was beginning to miss televised car chases, the Detroit Mayor’s office serves up enough drama to script a soap opera for the next year.
A rumorored party at the Mayor’s Mansion that ended in a fight between the mayor’s baseball bat wielding wife and an exotic dancer who was later brutally murdered on the streets of Detroit. An investigation shrouded in secrecy with missing documents and reassignments or firing of police officers eager to get to the truth.
A torrid affair between the mayor and his chief of staff (now former) denied on the stand but later revealed in steamy text messages. Thug contractors who gained multi-million dollar city deals. An assistant police chief hungry for power who colludes with the mayor and his staff behind her boss’ back.
All of this in a town where people call soda “pop” and 19 year old waitresses call customers “hon.” A place that sometimes moves so slowly I wonder how they dare call it a city.
It all seems surreal as I gaze out the window at the sun shining brightly on the barren trees. I spy a mallard standing at the edge of the semi-frozen pond seemingly assessing the conditions. Corruption, scandal, and murder all seem impossible on a day like today.
Yet, this is the Michigan I’m coming to know. It is not enough to judge it by the surface for so much more is happening behind the scenes. Just as the morning sunshine will soon give way to scattered snow showers, this town will soon reveal its secrets and I will be there absorbing it all.
What does your town have to offer? Have you absorbed it in your bones or are you merely observing it from a distance?
Photo Credit: lonebluelady, Flickr
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Happy Easter
March 23, 2008
by Karen D. Swim
Happy Easter everyone! I hope you’re all enjoying a good day. I woke up to sunlight streaming through the window which was a nice change from the recent snowstorm. After a scary encounter with all of the clothes in my closet I managed to make it to church on time. In honor of the day, I thought I’d share this poem with you. Wherever you are I truly hope that your day is filled with warmth and love. Have a wonderful Easter!
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ONCE more the northbound Wonder In many a battling river Now robins chant the story His countenance is lightning O who can be a stranger Undaunted by Decembers, |
Photo Credit: handcanons, Flickr
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Hello, Will You Be My Friend?
March 21, 2008
by Karen D. Swim
Hello, my name is Karen will you be my friend? As I increase my use of social media I find myself asking some form of this question everyday. Writing the great american novel is a piece of cake compared to coming up with clever yet professional ways to ask someone to connect!
Social medial is a bit like professional dating. At least I think it is like dating, hmm, can’t be sure. Anyway, to fully participate in social media – Facebook, LinkedIn, Twitter, MySpace, Ning, etc.- you must invite others to join you.
Some people seem to be very good at it. They effortlessly reach across the cyber miles with a cool invite that seems to say “I’m bold and confident and of course you’ll accept,” while still managing to be a friendly invitation.
I on the other hand love talking to people but still maintain the shyness of my childhood when I must do the inviting. I was the kid who loved celebrating other people’s birthdays but was way to shy to shine the light on myself for my birthday.
Luckily for me, there are the wonderful givers who point the way. I’ve had people invite me to join them on Facebook, LinkedIn and Twitter. With each new invitation, I use the burst of confidence to do some invites of my own (stomach quivering wondering if they’ll accept!).
So many have shared their insights and taught me how to participate, people like Jason Alba, Jeremy Roberts, Dave Mendoza and Dr. Sally Witt. Heather Gardner will excitedly tweet or email me to graciously introduce me to someone who will be of help to me. These people and so many more are so willing to open their networks and take you under your wing and show you the way.
I will probably always feel like a geek when making invites but I am learning to take the risk. I would rather embrace the fear of my inner 5 year old and extend the hand of participation in spite of it than miss the opportunity to connect with great new people. So thanks to those who dared to allow me to connect and to all of you who keep showing me the way. I am learning and loving it.
If you’re like me and a little bit shy, send me an invite and I promise to accept and to share with you what I’ve learned from others.
Have a Happy Good Friday!
Karen
Photo credit: Justin Ultra, Flickr
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Numbers Don’t Lie?
March 20, 2008
By Karen D. Swim
I have a strange relationship with numbers. I love the logic of numbers and can get infinitely lost in statistics and measurements. I also have an obsessive streak so numbers that tell an unflattering story can send me into a tailspin.
When you do business on the internet numbers play an important role in your business – page rankings, visitor stats, product sales, number of subscribers, traffic, conversions, etc. You can become lost tracking and measuring those numbers to unravel the answer to the question of “How am I doing?”
However, an over reliance on numbers can harm the way you do business and may even hinder your growth.
I used to weigh myself every day. The numbers were either a comfort or a curse, but they were black and white and required no interpretation. I became fixated on my daily obsession, the numbers the measurement of my ongoing efforts to remain fit and healthy.
As I progressed on my fitness journey, I decided to run a marathon. I had never been a runner and was not sure I even knew how, nevertheless I had made my decision. Numbers played a new role, pacing per mile, negative splits, mileage, finish times and more. I kept track of all my new numbers with charts, graphs, running logs and a runner’s watch.
Numbers also played heavily in my work life. I worked in sales and numbers meant everything. Quotas, profitability, rankings, and commissions were all part of the numbers game. I ran so many excel spreadsheets that I soon began to dream in grids and equations.
In every area of my life, I could measure my efforts by the numbers. Had I worked hard enough? Was I making smart choices? The numbers would tell me, or so I thought.
I have learned that the numbers provide data but the data is only one part of the story. Your finish time in a race is a snapshot of the ending but does not represent the journey that got you there, nor the next phase that lies ahead. I am learning to relax and trust my instincts sometimes in defiance of the number.
As a blogger I could drive myself insane with statistics. Who’s reading, how many are reading, who dropped off and why? Yet, if I am driven by numbers will I miss the opportunity to take risks and in doing so grow as a writer? Will I be so concerned with “image” that I will not allow my true voice to be heard?
Not every blog post will be a masterpiece. In fact, most will be ho-hum, some will be absolute garbage and once in awhile I will pen the near perfect piece. I cannot however, get to the great piece without simply writing and giving myself permission to fail.
In writing, running and life I am learning to enjoy each step that I take. I still review numbers and I continue to challenge myself to beat them but I no longer allow those numbers to hold power over me. I am quite happy to take one step at a time and focus on giving that step all that I have in that moment.
What about you? What role do the numbers play in your life?
Photo Credit: Brave Heart at Flickr
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