by Karen D. Swim Our pot is really beginning to boil now. We’ve added passion, purpose and promotion to our business recipe. Today we’re going to include a pinch of personality. What is personality? The dictionary defines it as "the visible aspect of one’s character as it impresses others." Your business personality is an intricate [...]
Promotion is Essential to Business
by Karen D. Swim This week we’ve been stirring up a pot of business success. We’ve added a heaping serving of passion to keep the flames burning and a cup full of purpose to keep things under control. Today we’re working with that tricky ingredient, promotion. Without customers you’re just twiddling your thumbs or spending [...]
Inbox Heaven – I Have Arrived!
by Karen D. SwimTonight, I have achieved inbox nirvana, yes that much rumored but desired state of zero messages. I began this journey thanks to Nick Cernis and his Inbox Heaven post. Tonight, I am enjoying ending my day with an empty inbox. Yes, tomorrow I will awaken to new messages but tonight I am [...]
P is for Purpose
What is the purpose of your business? Many years ago Peter Drucker said the purpose of business is to create a customer. That answer remains true today as customers are the lifeblood of your business, but it does not fully answer the question of why you are in business. “Purpose is what gives life a [...]
The Essential P’s of Business
by Karen D. Swim “Your reason and your passion are the rudder and the sails of your seafaring soul, if either your sails or your rudder be broken, you can but toss and drift, or else be held at a standstill in mid-seas. For reason, ruling alone, is a force confining; and passion, unattended, is [...]

Follow Words For Hire!