Written by Karen D. Swim I don’t know what it is but there is someting in the air. This week many of the issues which I have privately grappled with have found voice in the words of others. I am not sure if is the election season, the world economy or simply the cycle of [...]
A Design for a New Day
October 22, 2008 By 9 Comments
Image by Holger Zscheyge via Flickr Written by Karen D. Swim How often have you questioned a process and heard “I don’t know, we’ve always done it this way” in response? Corporations are often like rusty old trains with an inability to stop on a dime, check out new scenery or even change directions. People [...]
A Verse of Hope
October 21, 2008 By 18 Comments
Image by Swamibu via Flickr Written by Karen D. Swim I awakened this morning to darkness. Momentarily confused without the morning light to guide me, I got up and padded to the window. I peered out into the darkness silently willing the dawn to break. I gave thanks for the day as I carefully stepped [...]
You’ve Got the Sizzle Baby but Where’s the Steak?
October 20, 2008 By 7 Comments
Written by Karen D. Swim Last week we talked about improving your marketing by adding a little sizzle. The combination of sizzle and substance will satisfy your market and entice them back for seconds. The market can be forgiving of a lack of sizzle when the company has substance and high visibility. Consider Google, who [...]
How Santa Busted My Recession Blues
October 17, 2008 By 11 Comments
Written by Karen D. Swim One evening last week, I sat on my couch debating whether to make the trek to gather the mail. After all, it had been a long day and it would simply sit untouched anyway. As I was debating, the news hummed in the background with an incessant procession of bad [...]
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