Yes, you are right, discomfort puts people into action. Comfort makes people complacent. The news prospers off of this, always instilling fear to get people to watch. If everything was ok, why should anyone watch the news? It’s like watching the weather channel in San Diego: Another day of sunshine. I liked to watch this one old guy on KUSI because he was so funny and positive, even though he didn’t have much with which to work.

For me, comfort is the death of creativity.

A new friend of mine in California was canvassing Detroit Michigan for Obama this election. The stories he told me were painful… He said in certain neighborhoods, 8 out of 10 houses were exploded. As car manufacturing jobs went overseas, it destroyed the people of Detroit. He said it looked like a war zone. Because these people had no money, no car or no gas, and often no food, the Obama campaigners drove these people to the polls to vote.

I was in San Francisco Nov.4, people were dancing in the streets, drumming, going absolutely wild late into the night. Had I not ran out of camera battery, I would have had some great photos of the cops carrying many bottles of champagne to the trash where the vagabonds were surely stoked later that night.

This is a day I did not think I would see in my lifetime, I am moved and happy to see a real step towards equality for the USA. As the older generations die out, so goes their closed-minded ways. Now if we could just get over the religious hurdle! Religious conflict is something I would like to help people overcome in my novel writing.

Great post.

Karen Swims last blog post..How Comfortable Are Your Customers?

Your comments and insights are always so valuable Andrew. I really, really appreciate you reading and sharing your wisdom.

Karen Swims last blog post..How Comfortable Are Your Customers?

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Your post reminds me of an old story:

“A man was walking down a road, and he noticed a dog which was whining and in some apparent discomfort.

The man asked the owner, “Why is your dog whining?”

The owner replied, “Because he’s laying on a nail.”

The puzzled man then asked, “Why doesn’t he get off the nail?”

The owner replied, “Because it’s not hurting bad enough!”

It has long been accepted that the ‘pain points’ of prospective customers become key selling points in cases where your organization is able to offer a product or service which addresses such issues.

Without disputing the value of pain points as selling points, I guess what the above story illustrates is that people only respond to pain once they reach a certain threshold. Until such a threshold is reached, I would not have thought that the strategy of selling based around pain points would be an effective strategy.

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