http://wordsforhirellc.com/blog/2009/07/09/is-your-brand-the-man-in-the-mirror/ Business, Marketing, Social Media Sun, 20 Nov 2011 08:25:06 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://wordsforhirellc.com/blog/2009/07/09/is-your-brand-the-man-in-the-mirror/comment-page-1/#comment-12255 Karen Swim Thu, 09 Jul 2009 14:04:26 +0000 http://wordsforhirellc.com/blog/?p=899#comment-12255 Brad, I agree it's not for everyone. We watch entertainers struggle under the weight of such scrutiny but even on a smaller level, it can be easy to confuse you the person with you the brand. I can also see how easy it is to lose control of your brand when it is personal. A negative review, press release or encounter can snowball into something that puts you at the center of a firestorm. When your brand is depersonalized the crisis points are still hard but not as personal. Brad, I agree it’s not for everyone. We watch entertainers struggle under the weight of such scrutiny but even on a smaller level, it can be easy to confuse you the person with you the brand. I can also see how easy it is to lose control of your brand when it is personal. A negative review, press release or encounter can snowball into something that puts you at the center of a firestorm. When your brand is depersonalized the crisis points are still hard but not as personal.

]]> http://wordsforhirellc.com/blog/2009/07/09/is-your-brand-the-man-in-the-mirror/comment-page-1/#comment-12254 Brad Shorr Thu, 09 Jul 2009 13:09:49 +0000 http://wordsforhirellc.com/blog/?p=899#comment-12254 Karen, At SOBCon09 Brian Clark talked on this very subject. He said that personal branding is the strongest form of branding, but it's not for everybody (including, he said, himself). Reason being, staking it all on your personality requires an extremely thick skin, a willingness to push the envelope, to offend, to invite criticism and even hatred. We're not all cut out to do that, and I wonder sometimes if it's possible to carry a personal brand half way and avoid the downside. In Jackson's case, he seems to be an example of a personality who shouldn't have taken his brand so far. Perhaps that would not have been good for us, but it would have been good for him. What do you think? .-= Brad Shorr´s last blog ..<a href="http://feedproxy.google.com/~r/WordSellInc/~3/rdTAeWQCtVs/" rel="nofollow">Business Model Innovation Comes before Branding and Marketing</a> =-. Karen, At SOBCon09 Brian Clark talked on this very subject. He said that personal branding is the strongest form of branding, but it’s not for everybody (including, he said, himself). Reason being, staking it all on your personality requires an extremely thick skin, a willingness to push the envelope, to offend, to invite criticism and even hatred. We’re not all cut out to do that, and I wonder sometimes if it’s possible to carry a personal brand half way and avoid the downside. In Jackson’s case, he seems to be an example of a personality who shouldn’t have taken his brand so far. Perhaps that would not have been good for us, but it would have been good for him. What do you think?
.-= Brad Shorr´s last blog ..Business Model Innovation Comes before Branding and Marketing =-.

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