via batchblue.com
Found this link via Rosa Say of Talking Story and it is a very nice primer on Social Media for small business. If you’re already an expert, great resource to share with new clients or colleagues who are not as savvy.
Posted via web from Marketing, Musings and More from Karen Swim
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Most people underestimate the level of investment that an online business requires. SEO/SEM will require both expertise and money, also being able to know how to structure your site and ensuring the backend systems are good will be critical. Without knowing more about the type of online business you want to start, it will be difficult to give you a good answer. Please consider that the two extremes of online businesses are a) a business where you already have the customers but need to facilitate their further purchases via an online channel, and b) attracting customers who may want to purchase your products if they are presented to them. These two models (and all varieties in between) are so different.