We often remark how much smaller the world has become. Technology has facilitated our ability to seamlessly connect with people around the globe. Social media has added a new depth to this ability by allowing us to connect around common points of interests. Yet, while the world seems small, it is vast and largely unexplored. [...]
When Change Meets Resistance
October 22, 2009 By 29 Comments
Image by David Paul Ohmer via Flickr Change is a funny thing. As fervently as we embrace it we seem also to have a natural resistance to it. It’s scary, yet exciting; we need the new yet often cling to the familiar. If each of us possesses this natural love/hate relationship with change, imagine how [...]
Fruity Marketing Lessons
October 19, 2009 By 6 Comments
Image via Wikipedia A California grocer recalled several cartons of Del Monte Cantaloupe because it may be contaminated with salmonella. I read the story and realized I don’t spend much time thinking about Cantaloupe. In fact, I could not have been counted on to tell you Del Monte produced cantaloupe. Imagine being a brand that [...]
FTC Guidelines on Endorsements and Testimonials
October 7, 2009 By 14 Comments
Image by Marcus Vegas via Flickr The internet is buzzing with the pros and cons of FEDERAL TRADE COMMISSION, 16 CFR Part 255, Guides Concerning the Use of Endorsements and Testimonials in Advertising. You can read the full text by downloading the PDF . The revised guides are effective December 1, 2009 – Merry Christmas [...]
Crazy Colors, Level Doors and Life Lessons
October 5, 2009 By 17 Comments
I had a dream this weekend that Joanna Young sold me her house. It was under construction with half finished rooms and much of the roof missing. Somehow I had bought the contraption house and was happily living in it while completing construction. Image by unertlkm via Flickr Joanna came to visit and I showed [...]
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