Comments on: Fruity Marketing Lessons http://wordsforhirellc.com/blog/2009/10/19/fruity-marketing-lessons/ Fri, 12 Mar 2010 18:08:26 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Karen Swim http://wordsforhirellc.com/blog/2009/10/19/fruity-marketing-lessons/comment-page-1/#comment-12731 Karen Swim Thu, 22 Oct 2009 03:07:37 +0000 http://wordsforhirellc.com/blog/?p=1073#comment-12731 Andrew, I agree with you. Not all attention is good. I would much rather have positive media than a negative event, and if a negative event occurred I would want my response to be honest and reassuring. Andrew, I agree with you. Not all attention is good. I would much rather have positive media than a negative event, and if a negative event occurred I would want my response to be honest and reassuring.

]]> By: Karen Swim http://wordsforhirellc.com/blog/2009/10/19/fruity-marketing-lessons/comment-page-1/#comment-12730 Karen Swim Thu, 22 Oct 2009 03:06:31 +0000 http://wordsforhirellc.com/blog/?p=1073#comment-12730 Brad, your background really offers a different take on it. I associate Del Monte more with canned fruit, and never really thought about their position in the fresh fruit market. You're right about their brand equity, and even though I don't buy canned food, I can describe their cans perfectly. Interesting thought! Brad, your background really offers a different take on it. I associate Del Monte more with canned fruit, and never really thought about their position in the fresh fruit market. You’re right about their brand equity, and even though I don’t buy canned food, I can describe their cans perfectly. Interesting thought!

]]> By: Karen Swim http://wordsforhirellc.com/blog/2009/10/19/fruity-marketing-lessons/comment-page-1/#comment-12729 Karen Swim Thu, 22 Oct 2009 03:04:10 +0000 http://wordsforhirellc.com/blog/?p=1073#comment-12729 Alina, "not everyone knows you" is so true! It's brilliant insight as well, because that should never be our goal. We don't need everyone to know us and love us. I'm happy being the lazy choice if I can then win them over once they get a taste. :-) Alina, “not everyone knows you” is so true! It’s brilliant insight as well, because that should never be our goal. We don’t need everyone to know us and love us. I’m happy being the lazy choice if I can then win them over once they get a taste. :-)

]]> By: Alina Popescu http://wordsforhirellc.com/blog/2009/10/19/fruity-marketing-lessons/comment-page-1/#comment-12728 Alina Popescu Tue, 20 Oct 2009 11:23:02 +0000 http://wordsforhirellc.com/blog/?p=1073#comment-12728 I definitely wouldn't want to be in Del Monte's place! If someone happens to find you and is convinced by your offer, then great! Not everyone knows you! They might even pick you because you're there and they're too lazy to keep looking. But if they stay because they're so pleased with what you do, not because you're the only one available to them, then you know you're not Del Monte. Great fruit salad, btw, Karen :D .-= Alina Popescu´s last blog ..<a href="http://wordsofabrokenmirror.com/2009/10/17/automatic-life/" rel="nofollow">The trouble with a fully automatic life</a> =-. I definitely wouldn’t want to be in Del Monte’s place!

If someone happens to find you and is convinced by your offer, then great! Not everyone knows you! They might even pick you because you’re there and they’re too lazy to keep looking. But if they stay because they’re so pleased with what you do, not because you’re the only one available to them, then you know you’re not Del Monte.

Great fruit salad, btw, Karen :D
Alina Popescu´s last blog ..The trouble with a fully automatic life My ComLuv Profile

]]> By: Brad Shorr http://wordsforhirellc.com/blog/2009/10/19/fruity-marketing-lessons/comment-page-1/#comment-12726 Brad Shorr Mon, 19 Oct 2009 12:28:11 +0000 http://wordsforhirellc.com/blog/?p=1073#comment-12726 Karen, You ask some great questions here. As a marketer with a packaging background, the first thought that came to my mind is that cantaloupe, which is offered unpackaged in the grocery store, provides only a slimmest of opportunities for a branding message. I don't recall even seeing labels on cantaloupe, like you see on bananas. For that reason, I don't associate any brand with cantaloupe, so in that sense, it's hard to blame Del Monte for not pushing the cantaloupe marketing envelope. They probably rely on their overall brand equity to help them rebound from incidents like you describe. In my mind, what really matters is how the company responds - via social media in particular. .-= Brad Shorr´s last blog ..<a href="http://feedproxy.google.com/~r/WordSellInc/~3/axHeGK5QgPE/" rel="nofollow">SEO Retrofits for Your Blog</a> =-. Karen, You ask some great questions here. As a marketer with a packaging background, the first thought that came to my mind is that cantaloupe, which is offered unpackaged in the grocery store, provides only a slimmest of opportunities for a branding message. I don’t recall even seeing labels on cantaloupe, like you see on bananas. For that reason, I don’t associate any brand with cantaloupe, so in that sense, it’s hard to blame Del Monte for not pushing the cantaloupe marketing envelope. They probably rely on their overall brand equity to help them rebound from incidents like you describe. In my mind, what really matters is how the company responds – via social media in particular.
Brad Shorr´s last blog ..SEO Retrofits for Your Blog My ComLuv Profile

]]> By: Andrew http://wordsforhirellc.com/blog/2009/10/19/fruity-marketing-lessons/comment-page-1/#comment-12725 Andrew Mon, 19 Oct 2009 11:22:07 +0000 http://wordsforhirellc.com/blog/?p=1073#comment-12725 Karen - the idea that "any media attention is positive attention' is not an idea for which I have a great deal of respect. I don't know how others feel, but personally, I could not imagine that I would be particuarly keen to rush out and buy Del Monte cantelopes after that. .-= Andrew´s last blog ..<a href="http://www.goodhonestdollar.com/google-books-let-a-wonderful-innovation-go-full-steam-ahead" rel="nofollow">Google books - let a wonderful innovation go full steam ahead</a> =-. Karen – the idea that “any media attention is positive attention’ is not an idea for which I have a great deal of respect.

I don’t know how others feel, but personally, I could not imagine that I would be particuarly keen to rush out and buy Del Monte cantelopes after that.
Andrew´s last blog ..Google books – let a wonderful innovation go full steam ahead My ComLuv Profile

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