http://wordsforhirellc.com/blog/2009/10/19/fruity-marketing-lessons/ Business, Marketing, Social Media Sun, 20 Nov 2011 08:25:06 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://wordsforhirellc.com/blog/2009/10/19/fruity-marketing-lessons/comment-page-1/#comment-12731 Karen Swim Thu, 22 Oct 2009 03:07:37 +0000 http://wordsforhirellc.com/blog/?p=1073#comment-12731 Andrew, I agree with you. Not all attention is good. I would much rather have positive media than a negative event, and if a negative event occurred I would want my response to be honest and reassuring. Andrew, I agree with you. Not all attention is good. I would much rather have positive media than a negative event, and if a negative event occurred I would want my response to be honest and reassuring.

]]> http://wordsforhirellc.com/blog/2009/10/19/fruity-marketing-lessons/comment-page-1/#comment-12730 Karen Swim Thu, 22 Oct 2009 03:06:31 +0000 http://wordsforhirellc.com/blog/?p=1073#comment-12730 Brad, your background really offers a different take on it. I associate Del Monte more with canned fruit, and never really thought about their position in the fresh fruit market. You're right about their brand equity, and even though I don't buy canned food, I can describe their cans perfectly. Interesting thought! Brad, your background really offers a different take on it. I associate Del Monte more with canned fruit, and never really thought about their position in the fresh fruit market. You’re right about their brand equity, and even though I don’t buy canned food, I can describe their cans perfectly. Interesting thought!

]]> http://wordsforhirellc.com/blog/2009/10/19/fruity-marketing-lessons/comment-page-1/#comment-12729 Karen Swim Thu, 22 Oct 2009 03:04:10 +0000 http://wordsforhirellc.com/blog/?p=1073#comment-12729 Alina, "not everyone knows you" is so true! It's brilliant insight as well, because that should never be our goal. We don't need everyone to know us and love us. I'm happy being the lazy choice if I can then win them over once they get a taste. :-) Alina, “not everyone knows you” is so true! It’s brilliant insight as well, because that should never be our goal. We don’t need everyone to know us and love us. I’m happy being the lazy choice if I can then win them over once they get a taste.

]]>