The Cake Boss is a US Reality Television Show which follows family owned Carlo’s Bakery in New Jersey, as they create amazing cakes. The cakes are unbelievable – a NASCAR race car cake (pictured to the right) built to scale, a cake that looked exactly like a paintball field and even a dog cake for [...]
Aging, Relevancy and Branding Tales
August 16, 2010 By 5 Comments
via online.wsj.com Once upon a time there was brand that defined a generation of professional women. However, after only 34 years, is this brand ready for retirement? It is a question examined in the Wall Street Journal story, “After Targeting Younger Consumers, Liz Claiborne Hits Snag” (read full article at online.wsj.com). It is a fascinating [...]
Facebook Marketing Lessons from a 13 year old
August 11, 2010 By 7 Comments
via allfacebook.com A 13 year old boy was able to gain 16,000 fans in a mere 96 hours with limited technical skill and a lot of heart. You can read the entire post, How A 13 Year Old Gained 16,000 Fans In 96 Hours here: http://www.allfacebook.com/how-gained-fans-2010-08# The post is an excellent case use of Facebook [...]
Exploring the Heart of Writing
August 9, 2010 By 8 Comments
Image by Vanessa Pike-Russell via Flickr Last week, I read a post by Joanna Paterson at MidLife Journal on Facebook in which she distinguished writing with a capital “W “from writing. The phrase resonated with me and I found myself thinking of it, turning it over, and journaling about it. Joanna wrote: “…writing doesn’t need to [...]
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