Image by paganites via Flickr There is a growing movement of people that seem to believe that selling is equivalent to the old style peep shows frequented by dirty old men. They’d rather we all hold hands and sing songs around the campfire. I love a good round of Kumbaya as much as the next person [...]
Groupon Not Such a Bargain for One Business Owner
September 20, 2010 By 9 Comments
Image via Wikipedia I have been a huge fan of Groupon, a coupon system for local merchants, since I first heard about it last year. The site provides consumers with a way to tap into group bargains without a group, and local merchants with a way to gain new customers and increase store traffic. Strategically deployed [...]
Why Writing for Your Readers is a Bad Idea
September 13, 2010 By 20 Comments
Image by Jill Clardy via Flickr In online publishing there is an oft repeated mantra about writing for your readers. While it is true that you should write for your readers rather than search engines, there is a gaping hole in the advice. When you face the blank page to tell your story, the last [...]
Are You Touching All the Bases in Your Communication Game Plans?
September 7, 2010 By 8 Comments
If you are deaf or hard of hearing, you can read the transcript of this skit here. In this classic comedy skit by comedy duo Abbott and Costello we witness the hilarity that can ensue from communication errors. Real life communication errors can also be funny and may even serve as a bonding moment between [...]
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