I am a fan of the TV show, The Good Wife, and even more so now that the talented Alan Cumming is a regular. Cumming plays Political PR maverick, Eli Gold.
Image by dimitrij via Flickr
In last night’s episode, Gold’s ex-wife came to him seeking help for a planned run for the Senate. As he does before agreeing to represent any political candidate, Gold had the firm’s investigator do a thorough investigation on his ex-wife. Uncovering information of a one-night affair with a relative of Bin Laden, Gold advised his ex-wife not to pursue a run for office.
In the US we have seen the impact that long buried secrets can have on political campaigns. From Watergate to Weinergate we have learned that the truth is not only out there, but these days can be tweeted and bookmarked!
Secrets are not the sole worry of politicians; skeletons in the closet can haunt any business or brand. Gold’s vetting practice is more than made-for-TV drama but a necessary part of Public Relations. Full disclosure is required in order to proactively assess and plan for anything that could damage your brand or hinder your PR efforts. The PR confessional is a sacred place where you can tell all and have an advocate that will work with you to minimize your risk.
Image by Rickydavid via Flickr
In the case of PR what we don’t know can truly hurt you. Costumes that hide your identity or skeletons that fall out of the closet are not only bad for your business but affect the job a PR pro can do for you.
So this Halloween as you plan your 2012 campaigns pick a pro that you can trust and make sure that you take off the mask and deal with them honestly.
Have you ever had to deal with a scandal or potential scandal? What lessons did you learn?
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