There is an old adage that all publicity is good publicity and I vehemently disagree. Visibility at all costs is not only ineffective but can be dangerous to your brand. The discipline of Public Relations (PR) seeks to communicate, and influence perception. It is not carried out in a silo, with haphazard strategies but harmonized [...]
How Connected is Your Team?
October 18, 2010 By 9 Comments
Image via Wikipedia Years ago I worked for a clinical laboratory. As part of my new hire training, I spent a day in each department. I sat and listened to Customer Service Reps handle calls from clients, I rode with one of the drivers to pick up specimens, spent time in billing and went into [...]
Extinguishing the Flames of Lack with Water
October 15, 2010 By 3 Comments
Image via Wikipedia Having grown up and lived on the West Coast for most of my life, I was never far from the Pacific Ocean. Stress, overwhelm, fear, and heartache were always soothed by time spent with the ocean air blowing across my face and the calming sound of the lapping waves. Unlike so many [...]
Get Media Coverage and Build Your Brand
October 13, 2010 By 2 Comments
Image via Wikipedia This is a guest post by award winning and Emmy-nominated TV journalist Dwann Holmes Olsen. One short year after coming off the air to focus Media & Marketing for Non-Profits and SMBs, Dwann was named (1) of 30 Future Leaders of America by Ebony Magazine. With a long history of success, Dwann [...]
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