Written by Karen D. Swim Taking time to profile your ideal client is essential. Knowing your ideal client will help you focus your business model and resources on acquiring and retaining the right clients. It will also minimize the risks inherent in gaining customers that are not a good match. Developing a client profile is [...]
Vision or Lie?
May 4, 2009 By Leave a Comment
Written by Karen D. Swim Ron entered the building right on time for his appointment with Neal. The office was modern with a coolly detached vibe. After giving his name to the receptionist, he was directed down a long hallway to a spacious hallway with a large oak desk. After exchanging pleasantries, Neal and Ron [...]
Not so Dirty Little Secret
April 20, 2009 By 24 Comments
Written by Karen D. Swim Last week I hinted about my “affair” and it’s time to come clean. I would never advocate the human variety of cheating but cheating on your business can be a great thing! For more than five years my primary business has been writing and marketing. Within those broad parameters, I [...]
Dubious Deception and other Corporate Tales
April 17, 2009 By 12 Comments
Written by Karen D. Swim Today’s post is a bit of departure from the usual fare. It is a story and yes it’s true but all is not as it appears. Put away your scarlet letters and put on your cloaks of creativity. Play along and I’ll provide the answer at the end…or at the [...]
Eyes Half Mast, Mug Half Full – I am There
April 16, 2009 By 4 Comments
Image via Wikipedia Written by Karen D. Swim Late night, not enough coffee, hanging tightly to the threads of creativity needed to power through the day. Lingering in that state of adrenalin fueled rush that gets you down the road and then throws you to the pavement like road kill. I am there. Longing to [...]
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