Image by David Paul Ohmer via Flickr Business owners carefully plot their entry into the market but few spend as much time planning their exit. An exit strategy is as essential to your business plan as knowing what you offer and to whom. “Every exit is an entrance somewhere else.” — Tom Stoppard Your exit [...]
5 Sweet Business Lessons from the Cake Boss
August 18, 2010 By 10 Comments
The Cake Boss is a US Reality Television Show which follows family owned Carlo’s Bakery in New Jersey, as they create amazing cakes. The cakes are unbelievable – a NASCAR race car cake (pictured to the right) built to scale, a cake that looked exactly like a paintball field and even a dog cake for [...]
Aging, Relevancy and Branding Tales
August 16, 2010 By 5 Comments
via online.wsj.com Once upon a time there was brand that defined a generation of professional women. However, after only 34 years, is this brand ready for retirement? It is a question examined in the Wall Street Journal story, “After Targeting Younger Consumers, Liz Claiborne Hits Snag” (read full article at online.wsj.com). It is a fascinating [...]
Who am I? Why am I?
August 3, 2010 By 4 Comments
Image via Wikipedia Pondering the who and why questions of our existence is not limited to existential thinking but has application in business as well. We may define ourselves by our offerings or the benefits of those offerings to those we serve. We may have nicely stated value propositions and mission statements but when you [...]
Think Small to Go Big
July 26, 2010 By 14 Comments
Sales for the Small Business Professional Self-promotion and networking can be overwhelming for small practice professionals. Most would rather focus on delivery of their services than developing business. Many do well developing and executing marketing strategies but when it comes time to “sell” they feel out of their element. In my work with clients, particularly [...]
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