The access and ease of using social media platforms is not a guaranteed formula for success. Utilizing social media in your campaigns and outreach should not be approached with a half-hearted effort or ill-formed plan. This article from AdAge (reprinted below) recaps social media gone wrong and how we can learn from these failures. What [...]
Will the Force be with VW in Sales?
February 8, 2011 By 7 Comments
via adage.com VW’s new ad scores for the cute factor. What’s not to love about a sweet kid in a Darth Vader costume? I thought the ad was adorable and fell deeper in love when I saw the adorable little boy, with the heart condition, out of costume. The ad went viral but is that [...]
Get Media Coverage and Build Your Brand
October 13, 2010 By 2 Comments
Image via Wikipedia This is a guest post by award winning and Emmy-nominated TV journalist Dwann Holmes Olsen. One short year after coming off the air to focus Media & Marketing for Non-Profits and SMBs, Dwann was named (1) of 30 Future Leaders of America by Ebony Magazine. With a long history of success, Dwann [...]
Blog Action Day – and the Age of Conversation – Servant of Chaos
October 7, 2010 By 3 Comments
The Age of Conversation Official Charity – Charity Water The first piece of news is to confirm that the charity that benefits from each and every sale of each and every book, is Charity Water. Charity Water is a non-profit organization bringing clean and safe drinking water to people in developing nations. 100% of public [...]
Corner Office – Kasper Rorsted – E-Mail Can’t Replace Interaction
August 30, 2010 By Leave a Comment
Q. Do you remember the first time you were somebody’s boss? A. That was in 1989, right when I got promoted from being a sales rep in the Digital Equipment Corporation to being a sales manager at the age of 27. I had about 20 people at that point in time. All but two of [...]
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