Brand Autopsy: GreenBox is Marketing Done Right

via brandautopsy.typepad.com Thanks to Brand Autopsy for this post on a clever, eco friendly twist on the pizza box. Changing the game is an excellent way to stand out in the market. Maybe you didn’t have the brilliant idea of remaking the pizza box but there are many small ways we can all change the [...]

Conversation and Social Media

This is indeed the age of conversation – conversations that move across platforms and geographies. Some occur in small snippets at a time while others are in depth discussions that linger for a period of time.  Whether the conversations are digital or offline, the conventions have not changed. There are rules of engagement, social and cultural [...]

Age of Conversation 3

When I first got involved in social media, blogger was not yet Google, Twitter did not exist and old media still reigned. To say that much has changed would be an understatement, and the evolution continues. The Age of Conversation 3 is coming soon and the very nature of the book underscores all that is good [...]

Has Your Fire Fizzled?

Image by Alesa Dam via Flickr Remember that book you read that was “life changing?” How about that great idea that you had while driving home that day? Yea, that one, the one that had you hyped up all week certain it would change your future. What about that speaker who had you on the [...]

Is Listening Part of Your Branding Strategy?

Image by bored-now via Flickr I had an experience with a big brand recently that sharply brought into focus the issues that commonly occur in large corporations. I have no desire to publicly bash the brand (even though they would never notice) so let’s call them Brand X. Brand X offers an online learning series [...]