via brandautopsy.typepad.com Thanks to Brand Autopsy for this post on a clever, eco friendly twist on the pizza box. Changing the game is an excellent way to stand out in the market. Maybe you didn’t have the brilliant idea of remaking the pizza box but there are many small ways we can all change the [...]
Has Your Fire Fizzled?
Image by Alesa Dam via Flickr Remember that book you read that was “life changing?” How about that great idea that you had while driving home that day? Yea, that one, the one that had you hyped up all week certain it would change your future. What about that speaker who had you on the [...]
Is Listening Part of Your Branding Strategy?
Image by bored-now via Flickr I had an experience with a big brand recently that sharply brought into focus the issues that commonly occur in large corporations. I have no desire to publicly bash the brand (even though they would never notice) so let’s call them Brand X. Brand X offers an online learning series [...]

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