The Wicked Truth about Secrets in Public Relations

October 31, 2011 By Leave a Comment

I am a fan of the TV show, The Good Wife, and even more so now that the talented Alan Cumming is a regular. Cumming plays Political PR maverick, Eli Gold. In last night’s episode, Gold’s ex-wife came to him seeking help for a planned run for the Senate. As he does before agreeing to represent any [...]

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PR Tips for Small Business

October 26, 2011 By 4 Comments

I talk to many small business owners who are not familiar with how PR can work for their business. Some believe that PR is only for large corporations or those who want media attention. Earlier this year I gave a presentation that provides an overview of PR and tips for using it in your business. [...]

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The Pure and Simple Guide to Social Media and Marketing

October 11, 2011 By 5 Comments

Ivory Soap has a new ad campaign When Dirt Changes. The ad reads: When Dirt Changes Its Formula, So Will We, Pure and Simple. The ad does a nice job of positioning a long standing brand as relevant today even in the face of so many new soap products. The Pure and Simple tagline resonated with me. [...]

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Can’t Buy My Love in 140 Characters – Like, Friend and Trust in the Online World

July 21, 2011 By 3 Comments

Relationships were a topic of discussion on this weeks #solopr chat. From how we define friends and vet subcontractors to determining the right circles on Google Plus, there is clearly a need for constant evaluation and clarity about our online interactions. At the core of any discussion about relationships is trust. How much I trust [...]

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Is Your PR Strategy Crazy?

March 10, 2011 By 9 Comments

There is an old adage that all publicity is good publicity and I vehemently disagree. Visibility at all costs is not only ineffective but can be dangerous to your brand. The discipline of Public Relations (PR) seeks to communicate, and influence perception. It is not carried out in a silo, with haphazard strategies but harmonized [...]

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