by Karen D. Swim Are you struggling to be heard in a noisy market place? Do you feel like even if you yelled at the top of your lungs no one would notice or care? It may be time to sing at night. In 2007 a report found that birds in noisy urban areas began [...]
Promotion is Essential to Business
April 16, 2008 By 3 Comments
by Karen D. Swim This week we’ve been stirring up a pot of business success. We’ve added a heaping serving of passion to keep the flames burning and a cup full of purpose to keep things under control. Today we’re working with that tricky ingredient, promotion. Without customers you’re just twiddling your thumbs or spending [...]
Truth in Advertising
March 27, 2008 By Leave a Comment
by Karen D. Swim Frank Martin wrote a post yesterday on product packaging. A German company did a study comparing product packaging to the actual contents and the results were eye opening. If you have ever purchased something that did not quite look like the pretty picture on the box, this study shows that all [...]
Numbers Don’t Lie?
March 20, 2008 By 4 Comments
By Karen D. Swim I have a strange relationship with numbers. I love the logic of numbers and can get infinitely lost in statistics and measurements. I also have an obsessive streak so numbers that tell an unflattering story can send me into a tailspin. When you do business on the internet numbers play an [...]
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