Positive on Purpose

Image by .michael.newman. via Flickr Kellye Crane (warning, gushing may ensue as I am a huge fan of Kellye) had a great post on her blog with tips on how to maintain a positive attitude. While the post was geared toward solo professionals the advice is applicable to mobile and remote workers and even office based [...]

Do I Need Social Media?

Image by Elke.Fleing via Flickr For new clients, I routinely do a quick brand report that includes an assessment of social media mentions. The report identifies strengths and weaknesses and helps me to prepare customized solutions. I shared this report with a new client this week who serves the senior market and his response was: [...]

What You Can Learn from the Leno Shuffle

Image via Wikipedia Jay Leno hosted daily nighttime talk show, The Tonight Show for 17 years. Like previous hosts before him, he retired and passed the torch on to a successor, Conan O’Brien. There was however, a twist. Leno was not going to retire to a life of leisure and golf but to a nightly [...]

Merry Christmas!

Image via Wikipedia Well, the week whizzed by and today is Christmas Eve. Yes, I’m still in denial but did not want to miss the opportunity to wish all of you a very Merry Christmas! I hope that your holiday is filled with love and laughter. If you are taking a break until year end, [...]

Why Pretty Good May Be Really Good for Your Business

In a post on Monday Brad Shorr demonstrated how understated marketing is better received than grandiose claims. The example he used was a large sign that advertised Really Good Jerky. You can read his full post here. As Brad pointed out, had the sign said “World’s Best” it may not have been as memorable, but [...]