I am a huge fan of cooking shows that combine culinary skill with a mix of competition. One of my favorites is Chopped. If you have never seen the show, Food Network describes it in this way: Chopped is a cooking competition show that’s all about skill, speed and ingenuity where four up-and-coming chefs compete [...]
Mystery Ingredients and Sharp Knives: Top 7 Business Lessons from Chopped
June 30, 2011 By Leave a Comment
Is Your PR Strategy Crazy?
March 10, 2011 By 9 Comments
There is an old adage that all publicity is good publicity and I vehemently disagree. Visibility at all costs is not only ineffective but can be dangerous to your brand. The discipline of Public Relations (PR) seeks to communicate, and influence perception. It is not carried out in a silo, with haphazard strategies but harmonized [...]
Will the Force be with VW in Sales?
February 8, 2011 By 7 Comments
via adage.com VW’s new ad scores for the cute factor. What’s not to love about a sweet kid in a Darth Vader costume? I thought the ad was adorable and fell deeper in love when I saw the adorable little boy, with the heart condition, out of costume. The ad went viral but is that [...]
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