Words For Hire

Business, PR, Marketing, Social Media 586.461.2103

  • Home
  • Services
  • About
  • Case Studies
  • Press
  • Contact
  • Blog
  • March 31, 2023

Price versus Quality

August 25, 2006 by Karen Swim

Writing for a living can be a tough and often thankless job, particularly for writers who work in the commercial space. I am fortunate to be doing what I love for a living. I take as much pride in the quality of my work and professionalism as I did when I worked in Corporate America. However, there are those in the business world who seem to have a disregard for the commercial writing profession.

As a commercial writer I have to find jobs. No fancy bylines or articles for me. I have to spend a portion of my week on business development. In the past year that I’ve been in business, I have developed regular clients but as all business owners know you can never stop marketing. So, I use several of the freelance boards to bid on writing assignments. It’s a great way to reach a target market but every group has its rotten apples. As I sifted through project listings today, I ran across what sounded like an awesome creative writing project until I read the post. The client was looking for talented, creative, dependable, flawless writers with excellent command of the English language. This client was tired of posting projects only to work with writers who have disappointed in some way. The client was unwilling to pay any up front deposit because he’d been burned in the past. The post was one of the longest I’d ever seen with many requirements. I was interested until the end “will only buy in bulk, 50 articles, 1 per day, will pay no more than $1 per article.”

If the article takes 2 hours to research and write, you are making $0.50 an hour. At 2 hours per article, you are giving this client a little more than 2 weeks of your time for a whopping $100.00. The client complained about quality but the old adage “you get what you pay for” does apply here. This client will get lots of bids but at that price will not find quality writers.

It leaves me wondering, if we have reached the point that we are so price driven that quality no longer matters. For my sake and that of other service professionals I hope that time will prove me wrong.

Filed Under: Uncategorized

Off to the Naughty Mat!

August 22, 2006 by Karen Swim

I am an avid fan of track and field, among other sports. As a runner though, I particularly enjoy watching athletes race at speeds I will never, ever reach. So as a fan, the news of doping allegations against Justin Gatlin and Marion Jones really troubled me. These allegations came just as I was digesting the Floyd Lndis scandal. Unfortunately for sports fans, there has been no shortage of bad boy (or girl) behavior from the sports world. In recent weeks, rather than headlines about home runs, touchdowns and birdies, we have been treated to items about weapons charges, child molestation, rehab and manager with bloodied noses. Sadly the sports section is beginning to resemble the crime beat.

I realize that the world itself has become a different place, so it is inevitable that all facets of society will be impacted, but must it be that way. What message are we sending to our children? We encourage our young people to dream big and work hard so that they can achieve greatness and inspire others. We teach them that success and good citzenship are intertwined. Yet, public figures seem to spit in the face of this logic.

JonBenet Ramsay’s alleged murderer has received rock star media attention. Mel Gibson drives drunk and denigrates the Jews and receives a publicity blitz bigger than any of his film openings. Pitchers hit their manager in the nose and it hits the front page of the papers. In this country, it would appear, in spite of what we teach, bad behavior is rewarded.

It is easy to blame the media and they certainly have some responsibility, but we must share the blame. We continue to watch, read, listen and comment on bad news items. Certainly, the public is deserving to be made aware of many of these situations, but must we be bombarded with them daily? I think we would all benefit from a little less of the bad and a little more of the good. Instead of hearing about every nuance of a murderer’s life, why not treat the public to stories of hope, survival and good behavior? If we shift the balance, even a little, I believe that we and our children will benefit in the end.

Filed Under: Uncategorized

Growth and Renewal

August 18, 2006 by Karen Swim

One of my favorite places to run is a local park. It’s only four miles from my home. I can run there and back on the days I need longer miles. As you drive through residential streets and turn into the entrance, it looks like an average park. There are benches, playsets, harried parents and children laughing. However, as you pass the play equipment you walk over a bridge and enter an oasis of serenity. The trees loom over the path creating a quiet, forest setting. There are ponds and streams that wrap around wooded trails each leading to a new adventure.

It is here in what I fondly call my “happy place” that I do many of my long distance runs. I also come when I am pondering, procrastinating or otherwise in need of a diversion or pick me up. This morning, I was here for the pure simple joy of running in the place I love. The first 6 miles passed in silent thought. I mulled over new business ideas, thought of stories in progress and examined areas of life and business that I want to improve. I was beginning mile 7 when a leaf fell in my pathway. It was so quiet that the gentle sound broke through my thoughts. As my running shoes crunched over the leaf, I looked up at the tree. It was so tall I had to strain my neck to see the upper branches. There were mature leaves and new leaves sprouting from its sturdy limbs. I glanced over at the pond and saw a large branch floating along the surface.

I kept running but I thought of that tree and how much it resembles our lives. Each year that goes by, our base grows stronger and although we are aging, we never stop growing. Like the tree our lives have seasons. We have our share of the barren winter months. A time when we are quiet and still as we await the new season. We also have our spring, when hope is renewed as God waters the seeds that have been planted so that they will grow. We have our summer, when new gifts spring forth and enjoy the slower rhythm and time of play. Finally, we too have our autumn, when once again the dead places in our lives fall away so there is room for new growth. Each season has a purpose in our lives, although not all are enjoyable. We need the different seasons to reach our full potential, just like the trees.

There are times in our lives when we shed more than leaves, but we lose an entire branch. We can lose a larger branch during a time of intense challenge or trauma. We can lose a branch because it has been broken by someone who did not exercise the right amount of care. We may even lose a branch due to aging, we simply cannot support the weight of it anymore. Yet, the branch does not bring down the tree.

I finished up 17 miles and I felt physically and spiritually stronger. I realized that God gives us the ability to weather all of the seasons are life. Because of Him, we can grow and flourish and one days our branches will also touch the sky.

Filed Under: Uncategorized

My Dad Dot Com

August 9, 2006 by Karen Swim

My 76 year old father has developed a sudden fascination with the net, not in using it mind you but in having others use it for him. My Dad does not own a computer, and seems to have no interest in acquiring one but over the past several weeks he has gone out of his way to ensure that all of his transactions are handled via the net. Last week he drove 15 miles to my niece’s house to have her send an email on his behalf. Why didn’t he just pick up the phone to ask my niece to send the email? It’s a mystery to us all and we have learned not to ask too many questions of a 76 year old man! A few days later, he called me and asked me to RSVP to a wedding via email. Of course it took three phone calls for him to decipher and tell me the email address (aha, perhaps that explains the 15 mile drive!) but we were finally able to get it done. I have no idea why he didn’t check the little box and drop it in the mail, or even call for pete’s sake. He just seemed mighty determined to use the technology that the bride and groom had offered! Today, I get a call from my Dad asking if I was really, really busy. Uh, I write for a living Dad, am I ever too busy for distractions? When I avoid a direct answer (I’m not letting on that I was procrastinating on an assignment by reading about Lindsay Lohan) and say calmly “What’s up Dad? What do you need?” he answers, I need you to cancel an appointment. Well, yes this I can do! “Sure Dad, do you have the number?” Silly me, I still pick up the phone to make appointments. My Dad replies, its Henry Ford dot com. Uh, okay Dad. So I log on to the site and he recites his medical number. “Dad who is the appoinment with?” “It’s with the hearing aid people.” (Gee, thanks Dad I’m sure there’s only one audiologist there). I input his name and birthdate and then ask “Dad who’s your doctor?” Does he know? Of course not, but darnit he knows Henry Ford dot com! Okay, I type Audiology and hope that combined with his name and birthdate they’ll figure it out. Surely, they’ll figure it out when he doesn’t show up! Okay, Dad it’s done. He excitedly says “Thank you Baby!” tells me good-bye and is off to who knows what adventure. Can online shopping be far behind?

Filed Under: Uncategorized

Merry Christmas?

December 13, 2005 by Karen Swim

Once upon a time I really loved Christmas, alas that time has come and gone. Rather than a time of peace on earth and joy, Christmas has become a time of higher crime rates, depression, major stress and general nastiness. Gifts are no longer given out of joy but out of a forced sense of obligation, so we get things we don’t want and buy things we cannot afford and then we regift. Children are overindulged (yeah, I said it, go ahead throw tomatoes at your pc), and stressed out parents strive every year for the bigger better toy, decoration and celebration. Does anyone out there actually still enjoy this holiday?

We have even gone over the top in our “all inclusive” policy. We no longer want to call it Christmas but simply a “holiday.” Hey, why not desecrate Hannukah while we’re at it. Christmas is what it is – a time when Christians celebrate the birth of Jesus. Don’t like it, don’t believe it, don’t celebrate it!

Now, while I may sound like a sour sport, I’m really not. I long for the Christmas of past, simple celebrations that honored the Christ child. A celebration of the victory and triumph that Christmas represents. A time when families came together in remembrance. A time when gifts were simply given from the heart. A time when we remembered to reach out to those that are in need.

Perhaps we would all benefit by even taking it down a notch or two, spending less and loving more, receiving less and giving more. I have personally found no greater joy than giving to others, and that joy is expanded when the recipient is someone in need.

I wish you all a very Merry Christmas!

Filed Under: Uncategorized

The Richest Nation

July 27, 2005 by Karen Swim

In viewing a Nightline report last night, I was once again reminded how blessed I am to live in this nation. The Nightline report dealt with the crisis situation in Niger. I watched in horror as the BBC reporter spoke with families that are literally starving to death. I wanted to turn away, yet could not, as images of starving children filled my TV screen. People lay dying because there is no food and no water. Some of the villagers found rats to eat, and so were able to have a meal. When a bit of help did arrive, starving people had to hike 6 miles to get food, and there was not enough for everyone, only the most critical were allowed food. My eyes flooded with tears as I watched.

I too have had days of need but I have never known starvation. Yes, I have been hungry and without food, but I live in a country where at the very least I can get a meal. In America we make provision for the needy. We have shelters, and food banks so that no one has to starve to death. I was humbled as I watched people in far dire circumstances than I shall ever experience. This is a tough time for me, and my refrigerator is empty but my situation is 1000 times better than the people of Niger. I do not take joy in their misery. My heart aches for them and I pray that the richer nations of the world will not only help in this crisis but make provision for ongoing help for those that are less fortunate. If you are reading this today, I urge you to make it your personal mission to not only count your blessings, but share them. Whatever you lack, there is someone who has even less.

Filed Under: Uncategorized

  • « Previous Page
  • 1
  • …
  • 73
  • 74
  • 75
  • 76
  • Next Page »

Copyright © 2023 · Legacy Theme on Genesis Framework · WordPress · Log in