Image via Wikipedia Today is the first official day of summer, an appropriate day to trade hard cover tomes of business and industry for deliciously just for fun paperbacks. This post is lovingly for all my writer friends who inspire and challenge me in every season. Grab your flip flops and come build sand castles [...]
FTC Guidelines on Endorsements and Testimonials
October 7, 2009 By 14 Comments
Image by Marcus Vegas via Flickr The internet is buzzing with the pros and cons of FEDERAL TRADE COMMISSION, 16 CFR Part 255, Guides Concerning the Use of Endorsements and Testimonials in Advertising. You can read the full text by downloading the PDF . The revised guides are effective December 1, 2009 – Merry Christmas [...]
The Friendship that Ignited a Blog
December 17, 2008 By 31 Comments
Image via Wikipedia Written by Karen D. Swim This time last year, I was an occasional blogger. I had done a fair amount of ghostblogging for clients and had tackled a few posts for my own blogger blog. I started blogging in 2005 – well kind of, I wrote 7 posts that year and 3 [...]
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