There is an old adage that all publicity is good publicity and I vehemently disagree. Visibility at all costs is not only ineffective but can be dangerous to your brand. The discipline of Public Relations (PR) seeks to communicate, and influence perception. It is not carried out in a silo, with haphazard strategies but harmonized [...]
Fruity Marketing Lessons
October 19, 2009 By 6 Comments
Image via Wikipedia A California grocer recalled several cartons of Del Monte Cantaloupe because it may be contaminated with salmonella. I read the story and realized I don’t spend much time thinking about Cantaloupe. In fact, I could not have been counted on to tell you Del Monte produced cantaloupe. Imagine being a brand that [...]
Is Your Brand the Man in the Mirror?
July 9, 2009 By 2 Comments
Image by lukas lehmann via Flickr The Michael Jackson memorial service was a celebration of his music and a collective mourning of the loss of the man, father, son, brother and friend. I watched as a marketer, mourner and the little girl whose first concert at age 5 was the Jackson 5. In life and [...]
5 Common Problems of Ailing Businesses
January 26, 2009 By 9 Comments
Image by Getty Images via Daylife Written by Karen D. Swim I am not a fan of reality shows but I have become addicted to Peter Perfect. In the show, stylist, Peter Ishkans, visits struggling small business owners in the U.S. In the shows that I have watched the businesses are typically family owned, single [...]
You’ve Got the Sizzle Baby but Where’s the Steak?
October 20, 2008 By 7 Comments
Written by Karen D. Swim Last week we talked about improving your marketing by adding a little sizzle. The combination of sizzle and substance will satisfy your market and entice them back for seconds. The market can be forgiving of a lack of sizzle when the company has substance and high visibility. Consider Google, who [...]
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