Branding | Words For Hire

Aging, Relevancy and Branding Tales

August 16, 2010 By Karen Swim 5 Comments

via online.wsj.com Once upon a time there was brand that defined a generation of professional women. However, after only 34 years, is this brand ready for retirement? It is a question examined in the Wall Street Journal story, “After Targeting Younger Consumers, Liz Claiborne Hits Snag” (read full article at online.wsj.com). It is a fascinating [...]

Filed Under: Business and Career Tagged With: brand relevancy, branding, business

I’m not a Doctor but I Play One in My Dad’s Head

July 23, 2009 By Karen Swim 9 Comments

When I met my biological father met I was working on health care reform and attending caucus meetings in D.C. I have had many, in depth conversations with him translating medical terminology, explaining the endocrine system and demystifying pharmaceutical labels for him. In a mind sometimes tumbled by ever increasing signs of dementia, he holds [...]

Filed Under: Insights, Marketing Tagged With: brand messages, branding, perceptions, personal keywords

Authenticity, Transparency and Poetic Musings

May 26, 2009 By Karen Swim 18 Comments

Written by Karen D. Swim The sky blushed with soft shades of rose, clouds softly rolling in darkening the sun A heart that was heavy lifted as emotions floated on the wind, I exhaled and the sky blushed. Soft droplets of rain falling gently from the folds of lavender robes as a clap of thunder [...]

Filed Under: Business and Career Tagged With: authenticity, branding, business advice, business reinvention, distinction in the market, market differentiation, Marketing