“On one hand access to more is terrific, more info, more options, more entertainment, more flexibility, fewer gatekeeping restrictions….. on the other hand, access to more is like a train wreck of distasteful and tacky come to town, hell bent on leaving it’s mark and lifting its skirt…a lost weekend of things we just really [...]
Are You in the Dark?
July 27, 2009 By 4 Comments
Image by Thorsten Thees via Flickr It was a muggy, grey day with bursts of rain showers. As the day progressed the storms rolled in with a fury. I heard the crack of thunder in the sky and looked out to see lightning piercing the dark clouds. The winds picked up, the trees began to [...]
Are You a Business Bridezilla?
May 18, 2009 By 11 Comments
Written by Karen D. Swim There is a television show that follows around cake throwing, profanity spouting, possessed by Satan would be brides and films the train wreck for American audiences to watch on television. It is appropriately titled Bridezillas. I have watched only bits and pieces, two minutes in and I am so appalled [...]
7 Reasons You Need an Ideal Client Profile
May 5, 2009 By 10 Comments
Written by Karen D. Swim Taking time to profile your ideal client is essential. Knowing your ideal client will help you focus your business model and resources on acquiring and retaining the right clients. It will also minimize the risks inherent in gaining customers that are not a good match. Developing a client profile is [...]
Not so Dirty Little Secret
April 20, 2009 By 24 Comments
Written by Karen D. Swim Last week I hinted about my “affair” and it’s time to come clean. I would never advocate the human variety of cheating but cheating on your business can be a great thing! For more than five years my primary business has been writing and marketing. Within those broad parameters, I [...]
Follow Words For Hire!