Economic challenges have dominated news headlines for much of the past three years. While the US has struggled with recession and a tepid, often faltering recovery, other countries have also grappled with high taxes, high unemployment and turbulent markets. So without surprise, I hear from professionals in and outside of the US about how the [...]
Is Your PR Strategy Crazy?
March 10, 2011 By 9 Comments
There is an old adage that all publicity is good publicity and I vehemently disagree. Visibility at all costs is not only ineffective but can be dangerous to your brand. The discipline of Public Relations (PR) seeks to communicate, and influence perception. It is not carried out in a silo, with haphazard strategies but harmonized [...]
How Connected is Your Team?
October 18, 2010 By 9 Comments
Image via Wikipedia Years ago I worked for a clinical laboratory. As part of my new hire training, I spent a day in each department. I sat and listened to Customer Service Reps handle calls from clients, I rode with one of the drivers to pick up specimens, spent time in billing and went into [...]
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