Vision or Lie?

Written by Karen D. Swim Ron entered the building right on time for his appointment with Neal. The office was modern with a coolly detached vibe. After giving his name to the receptionist, he was directed down a long hallway to a spacious hallway with a large oak desk. After exchanging pleasantries, Neal and Ron [...]

Is Your Business on Welfare?

Recently a writing colleague posted an article on the Elance water cooler. The article written by Ron Lindeboom, highlighted the three different buyer types. The article is several years old, but the principles still hold true. Lindeboom discusses the three marketing types and groups them into top tier, middle market and low end. The top [...]