Vision or Lie?

Written by Karen D. Swim Ron entered the building right on time for his appointment with Neal. The office was modern with a coolly detached vibe. After giving his name to the receptionist, he was directed down a long hallway to a spacious hallway with a large oak desk. After exchanging pleasantries, Neal and Ron [...]

5 Things Freelancers Should Know About Sales

Written by Karen D. Swim, Photo:© Wolfgang Amri | Dreamstime.com For many non-sales professionals, the mention of salesperson is synonomous with manipulative money-grubber to be resisted at all costs. So, it comes as no surprise to me that small business owners and freelancers cringe at the thought of “selling” their services. My background in sales [...]