The Pure and Simple Guide to Social Media and Marketing

October 11, 2011 By 5 Comments

Ivory Soap has a new ad campaign When Dirt Changes. The ad reads: When Dirt Changes Its Formula, So Will We, Pure and Simple. The ad does a nice job of positioning a long standing brand as relevant today even in the face of so many new soap products. The Pure and Simple tagline resonated with me. [...]

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In Defense of Selling

September 30, 2010 By 17 Comments

Image by paganites via Flickr There is a growing movement of people that seem to believe that selling is equivalent to the old style peep shows frequented by dirty old men. They’d rather we all hold hands and sing songs around the campfire. I love a good round of Kumbaya as much as the next person [...]

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Think Small to Go Big

July 26, 2010 By 14 Comments

Sales for the Small Business Professional Self-promotion and networking can be overwhelming for small practice professionals. Most would rather focus on delivery of their services than developing business.  Many do well developing and executing marketing strategies but when it comes time to “sell” they feel out of their element. In my work with clients, particularly [...]

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5 Fatal Social Media Selling Mistakes

July 15, 2010 By 15 Comments

I spent several years in Sales Management roles in Corporate Healthcare and the lessons I learned have helped me in my professional and personal life. Yet, let’s face it the mere mention of sales makes many people cringe. Even the dictionary defines it in ways that leave you feeling in need of a hot soapy [...]

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10 Do It Yourself Marketing Ideas for Entrepreneurs

June 14, 2010 By 4 Comments

Image by iamPatrick via Flickr June is Entrepreneurs Do It Yourself Marketing Month. Many small to medium sized businesses do most or all of their marketing in house. We all need a mix of methods and channels to leverage our marketing efforts. Below are 10 ideas that you may not have tried that you can [...]

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