Image by jking89 via Flickr One of the early attractions of social media was the low barrier to entry. Basic access to all of the platforms was free and many services did not even have a premium option. The accessibility empowered small to medium sized businesses who had felt outspent in other areas of marketing [...]
Is Your Brand the Man in the Mirror?
July 9, 2009 By 2 Comments
Image by lukas lehmann via Flickr The Michael Jackson memorial service was a celebration of his music and a collective mourning of the loss of the man, father, son, brother and friend. I watched as a marketer, mourner and the little girl whose first concert at age 5 was the Jackson 5. In life and [...]
You’ve Got the Sizzle Baby but Where’s the Steak?
October 20, 2008 By 7 Comments
Written by Karen D. Swim Last week we talked about improving your marketing by adding a little sizzle. The combination of sizzle and substance will satisfy your market and entice them back for seconds. The market can be forgiving of a lack of sizzle when the company has substance and high visibility. Consider Google, who [...]
5 Sizzling Tips to Fire Up Your Marketing
October 13, 2008 By 18 Comments
Written by Karen D. Swim Have you heard the expression “All sizzle and no steak?” It is an old saying that means lots of flash or style but no substance. Sales people are admonished to sell the sizzle not the steak! However, in business, sizzle may attract initial interest but you have to back it [...]
Follow Words For Hire!