Learning from the Wins and Losses in Your Business

Image via Wikipedia Which arrow flies for ever? The arrow that has hit its mark. –Vladamir Nabokov, “A Russian Beauty Hitting the mark feels great, but there is also much to be gained when we miss the target. In business we celebrate the wins and mourn the losses, and all too often we do not [...]

10 Do It Yourself Marketing Ideas for Entrepreneurs

Image by iamPatrick via Flickr June is Entrepreneurs Do It Yourself Marketing Month. Many small to medium sized businesses do most or all of their marketing in house. We all need a mix of methods and channels to leverage our marketing efforts. Below are 10 ideas that you may not have tried that you can [...]

Hit and Run Marketing

Image by Creativity+ Timothy K Hamilton via Flickr You know that you must promote your business to succeed. After all if no one knows you exist, you kind of don’t. You read in a forum post that Facebook has millions of users and that every business should have a presence. You create a fan page [...]

Social Media: Will the Free World Begin Charging Admission?

Image by jking89 via Flickr One of the early attractions of social media was the low barrier to entry. Basic access to all of the platforms was free and many services did not even have a premium option. The accessibility empowered small to medium sized businesses who had felt outspent in other areas of marketing [...]

Do I Need Social Media?

Image by Elke.Fleing via Flickr For new clients, I routinely do a quick brand report that includes an assessment of social media mentions. The report identifies strengths and weaknesses and helps me to prepare customized solutions. I shared this report with a new client this week who serves the senior market and his response was: [...]