When I met my biological father met I was working on health care reform and attending caucus meetings in D.C. I have had many, in depth conversations with him translating medical terminology, explaining the endocrine system and demystifying pharmaceutical labels for him. In a mind sometimes tumbled by ever increasing signs of dementia, he holds [...]
I’m not a Doctor but I Play One in My Dad’s Head
Filed Under: Insights, Marketing Tagged With: brand messages, branding, perceptions, personal keywords

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