Caressing You Softly with My Song

Written by Karen D. Swim All week we have been examining the topic of self-promotion.  Why this topic and why now? Image by vividBreeze via Flickr Why Self-Promotion? We can hire people to sell for us or we can partner with others to cross promote products and services but none of this replaces the need [...]

Crouching Lion, Hidden Fear

Written by Karen D.  Swim My own descent into full-blown fear of self-promotion began subtly. I was fine when presented with a sales situation, one in which there was a clearly defined prospect. Even cold calling did not bother me, as I somehow was able to effortlessly slide into sales mode. I had spent the [...]