I am a fan of the TV show, The Good Wife, and even more so now that the talented Alan Cumming is a regular. Cumming plays Political PR maverick, Eli Gold. In last night’s episode, Gold’s ex-wife came to him seeking help for a planned run for the Senate. As he does before agreeing to represent any [...]
PR Tips for Small Business
October 26, 2011 By 4 Comments
I talk to many small business owners who are not familiar with how PR can work for their business. Some believe that PR is only for large corporations or those who want media attention. Earlier this year I gave a presentation that provides an overview of PR and tips for using it in your business. [...]
Is Your PR Strategy Crazy?
March 10, 2011 By 9 Comments
There is an old adage that all publicity is good publicity and I vehemently disagree. Visibility at all costs is not only ineffective but can be dangerous to your brand. The discipline of Public Relations (PR) seeks to communicate, and influence perception. It is not carried out in a silo, with haphazard strategies but harmonized [...]
Get Media Coverage and Build Your Brand
October 13, 2010 By 2 Comments
Image via Wikipedia This is a guest post by award winning and Emmy-nominated TV journalist Dwann Holmes Olsen. One short year after coming off the air to focus Media & Marketing for Non-Profits and SMBs, Dwann was named (1) of 30 Future Leaders of America by Ebony Magazine. With a long history of success, Dwann [...]
Follow Words For Hire!