Image via Wikipedia I have been a huge fan of Groupon, a coupon system for local merchants, since I first heard about it last year. The site provides consumers with a way to tap into group bargains without a group, and local merchants with a way to gain new customers and increase store traffic. Strategically deployed [...]
Think Small to Go Big
July 26, 2010 By 14 Comments
Sales for the Small Business Professional Self-promotion and networking can be overwhelming for small practice professionals. Most would rather focus on delivery of their services than developing business. Many do well developing and executing marketing strategies but when it comes time to “sell” they feel out of their element. In my work with clients, particularly [...]
Creepy Strangers and Bad Sales Tactics
September 21, 2009 By 11 Comments
Image by alles-schlumpf via Flickr In the community where I live, our mail is delivered to a community mailbox, rather than to individual homes. The daily trip to pick up the mail is an opportunity to have small chat with your neighbors. On one recent mail trip, I arrived at the same time as a [...]
The Baffling Case of the Invisible Client
August 12, 2008 By 15 Comments
Written by Karen D. Swim The “invisible client” has derailed deals, reset budgets and unraveled the best laid plans. Sales reps, insurance agents, and business people across the land have been brought down by this foe of good faith. So who is this puppet master behind the scenes? The Invisible Client is the decision maker [...]
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