Join the small business community on November 26 to celebrate the 2nd annual Small Business Saturday®. The day, sponsored nationally by American Express, is designed to support small businesses during the busiest shopping season of the year. According to the 2011 Small Business Saturday Consumer Spend Survey, 89 million people said they plan to shop [...]
PR Tips for Small Business
October 26, 2011 By 3 Comments
I talk to many small business owners who are not familiar with how PR can work for their business. Some believe that PR is only for large corporations or those who want media attention. Earlier this year I gave a presentation that provides an overview of PR and tips for using it in your business. [...]
It’s Complicated! A Closer Look at Our Relationship with Money
October 7, 2011 By 1 Comment
This week we have been discussing Mrs. Teague, a woman who had a storehouse of content that she wanted to offer for free. She had definite attitudes about fee versus free. You can read part 1 here and the follow-up here. In my discussion with Mrs. Teague I shared that I had no problem with [...]
Free Enterprise, Free Will
October 6, 2011 By 6 Comments
This is Part 2 in a series. In the last post we discussed a woman who wanted to provide a collection of free information. She had the option of giving or selling the information to active companies in her market who would provide both content and service. She refused because she was adamant that it [...]
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