Ivory Soap has a new ad campaign When Dirt Changes. The ad reads: When Dirt Changes Its Formula, So Will We, Pure and Simple. The ad does a nice job of positioning a long standing brand as relevant today even in the face of so many new soap products. The Pure and Simple tagline resonated with me. [...]
The Pure and Simple Guide to Social Media and Marketing
Filed Under: Marketing, Social Media Tagged With: business, Marketing and Advertising, Social Media
Can’t Buy My Love in 140 Characters – Like, Friend and Trust in the Online World
Relationships were a topic of discussion on this weeks #solopr chat. From how we define friends and vet subcontractors to determining the right circles on Google Plus, there is clearly a need for constant evaluation and clarity about our online interactions. At the core of any discussion about relationships is trust. How much I trust [...]
Filed Under: Business and Career, Social Media Tagged With: business, online relationship, Relationship, Social Media, trust
Ur Doing It Wrong: How Not to Suck in Social Media – Advertising Age – DigitalNext
The access and ease of using social media platforms is not a guaranteed formula for success. Utilizing social media in your campaigns and outreach should not be approached with a half-hearted effort or ill-formed plan. This article from AdAge (reprinted below) recaps social media gone wrong and how we can learn from these failures. What [...]
Filed Under: Insights, Social Media Tagged With: AdAge, advertising, Social Media, social media marketing
The Next Big Idea
Image via Wikipedia I have had the opportunity to view the inner working of hundreds of organizations. I am always amazed that in each company regardless of size, industry or location, there are employees who make improvements that are never captured by the company at large. You see, most people come to work wanting to [...]
Filed Under: Marketing, Social Media Tagged With: business, internal marketing, Social Media, social networking, workplace culture
In Defense of Selling
Image by paganites via Flickr There is a growing movement of people that seem to believe that selling is equivalent to the old style peep shows frequented by dirty old men. They’d rather we all hold hands and sing songs around the campfire. I love a good round of Kumbaya as much as the next person [...]
Filed Under: Marketing Tagged With: business, Marketing, Marketing and Advertising, Online Communities, Social Media, social networking
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