Image by jking89 via Flickr One of the early attractions of social media was the low barrier to entry. Basic access to all of the platforms was free and many services did not even have a premium option. The accessibility empowered small to medium sized businesses who had felt outspent in other areas of marketing [...]
Social Media: Will the Free World Begin Charging Admission?
Filed Under: Social Media Tagged With: Marketing, Marketing and Advertising, Ning, Small business, Social Media, Twitter
Child’s Play?
I had a consultation with a small business owner who was looking for advice on reaching his market through social media. A trusted colleague had advised him to “find a kid 18 – 22 years old” to manage it. I suppressed a groan as I explained that unless the “kid” was a marketing professional that [...]
Filed Under: Marketing, Social Media Tagged With: business, Marketing and Advertising, Social Media, Strategic management
Trippy, Tragic, Triumphant
Image by pdjs-photos via Flickr Q1 2010 is now in the record books. It moved fast and there was no shortage of challenges and cheers. In the first three months we have witnessed historical moments, the launch of a good product with a bad name, and natural disasters that united and divided us. It was non-stop news as [...]
Filed Under: Marketing Tagged With: branding news, marketing news, pr, Q1 2010, Social Media
Positive on Purpose
Image by .michael.newman. via Flickr Kellye Crane (warning, gushing may ensue as I am a huge fan of Kellye) had a great post on her blog with tips on how to maintain a positive attitude. While the post was geared toward solo professionals the advice is applicable to mobile and remote workers and even office based [...]
Filed Under: Business and Career, Social Media Tagged With: business, networking, Online chat, professional development, Social Media, social networking, solo professionals
Do I Need Social Media?
Image by Elke.Fleing via Flickr For new clients, I routinely do a quick brand report that includes an assessment of social media mentions. The report identifies strengths and weaknesses and helps me to prepare customized solutions. I shared this report with a new client this week who serves the senior market and his response was: [...]
Filed Under: Marketing, Social Media Tagged With: business, Marketing, Marketing strategy, Social Media
Follow Words For Hire!