Songs are often remade by multiple artists, from Ave Maria to Tainted Love, with each artist singing it in their key, their way. The song lyrics are the same but each artist takes the familiar and personalizes it with their style.
On a teleconference last week, Tory Johnson shared that though there are hundreds of nail salons using the same tools, same creams and same procedures she is head over heels for her manicurist. How many of us feel that way about our service providers? I would rather have a bad hair day than allow anyone else to touch my hair.
There are thousands of manicurists, hair salons, restaurants, coffee shops and more. You do not have to be the sole provider of a service, simply the only one your target market prefers. As Tory noted, “You can certainly exist among a sea of competitors, you don’t have to reinvent the wheel of your expertise.”
Like an artist singing a song that has already been written, we simply need to sing it our way. You don’t have to invent a new way to be a marketer, photographer, writer or widget maker just put your personal touch on it. Sing the song your way, to the people who will appreciate your tune.
So often we complicate the process of finding our unique value proposition in business. We may feel that we have to invent something new or change the game in order to be successful. In reality it can be as easy as signing the same old song your way. Bring your world experience, perspective and personal style and let it rock. Change up the lyrics, add a bass line or sing it off key. Go for it with gusto because it’s your stage and your song.
Do you have a preferred service provider in a crowded sea of competitors? What makes them stand out for you?