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You are here: Home / Marketing / The Next Big Idea

The Next Big Idea

October 19, 2010 by Karen Swim

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I have had the opportunity to view the inner working of hundreds of organizations. I am always amazed that in each company regardless of size, industry or location, there are employees who make improvements that are never captured by the company at large. You see, most people come to work wanting to do a good job and in the course of doing their job they  find a better, faster, more efficient way to get the job done. More often than not, they don’t seek credit or even give it much thought and the innovation or improvement remains undocumented and unheralded.

These days, viral is all the rage. Having your content go viral is the holy grail for many marketers.  However, opportunities are missed to culture an internal environment where big ideas go viral. Sometimes the next big thing is right under your own roof.  Social media is not exclusive to your external communities. Creating an internal environment that promotes sharing, where ideas can go viral may be the smartest move a company can make.

When’s the last time an idea went viral in your company?

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Filed Under: Marketing, Social Media Tagged With: business, internal marketing, Social Media, social networking, workplace culture

About Karen Swim

Owner of Words For Hire, a boutique firm offering marketing communications and copywriting to small and medium sized businesses. I have 20+ years of experience in marketing, business development and sales. I am amazingly upbeat, brimming with creativity and committed to your success.

Comments

  1. karen says

    January 10, 2011 at 10:19 pm

    Hi Henry, it’s so true we often ignore or devalue our internal resources while we go outside to “experts” for answers. Thanks for your comment!

  2. Henry says

    January 10, 2011 at 6:12 pm

    Hear hear, Karen. We often get so caught up with what the majority is following and thinks hip that we forget to look right under our noses for inspiration and innovation.

  3. Daniel says

    December 21, 2010 at 12:21 pm

    It is very true what you said up there. It is common that the employee is the one who makes the big improvement, and they do it because they are the ones that see what is really happening inside the company, and they do not seek rewards because all what they want is to do their job the best possible.

  4. karen says

    November 17, 2010 at 9:14 pm

    Hi Terry, AMEN! The other part of that scripture aptly applies as well, that propphet “can do no miracles there.” When you do not allow room for the gifts you miss the miracles too.

  5. Terry Heath says

    November 14, 2010 at 11:21 pm

    This reminds me of: “A prophet is not without honour, but in his own country, and among his own kin, and in his own house.” It’s easy to respect those we don’t know intimately and disrespect those we do, just because we do.

  6. Jeanne Dininni says

    November 1, 2010 at 9:02 pm

    Just had to pop back by and give a big, old-fashioned “Amen!” to Andrew’s statements! 🙂

  7. Andrew Heaton says

    November 1, 2010 at 8:31 pm

    Karen, Good point. Whatever our position within an organisation, I think that each of us has a basic human need to feel that we are productive, to feel that we are creating and achieving something of value (whether big or small), to feel as though we are making a difference and putting our best foot forward. That is why I think many of us spot small improvements and change the way we work accordingly. 

    By encouraging an environment of open communication and sharing, companies can harness this power and spread the benefits of these incremental improvements across the organisation.

  8. Jeanne Dininni says

    October 19, 2010 at 2:22 pm

    Excellent points, Karen! So often we miss the things that should be the most obvious. Wonder what that says about our mindset!

Trackbacks

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