We interrupt this broadcast...When you hear those words coming from your television screen or radio, it is a signal that something unplanned has interrupted regular programming. In our own lives, an interruption in the normal broadcast is not announced in a soothing voice, it just appears and demands for you to stop and take notice.
This week, I had my own surreal experience with “breaking news” in a good way. I was presented with an opportunity to be interviewed for a story that will air on World News with Diane Sawyer.
Those that are media savvy are prepared for the breakneck speed with which this happens but I am not a media superstar who can think and talk on cue on camera. Yet, somehow I did it.
I have big plans for this year and none of them involved appearing on television yet when opportunity knocked, I answered. In fact, I am not particularly fond of anything concerning a camera, but I ignored all of my excuses and fears and simply stopped to deal with the breaking news.
This experience has made me realize how often we may ignore opportunity because it knocks at an inconvenient time. I had less than 12 hours notice before spending an entire day in my home office with a reporter. There was no time to get my hair done, shop for new clothes, squeeze in an extra workout. Opportunity does not care if you are perfect, it only needs you to be ready.
My interview is part of a larger business story that is scheduled to air tonight. I will watch (with one eye open) and I guarantee that for the few seconds I am on, I will be anything but perfect. Whether I look fat or not will be secondary to the celebration of stepping out of my nicely controlled comfort zone and giving in to the unknown.
How about you, when breaking news arrive, will you answer?
Special thanks to Dwann Holmes Olsen and Borders + Gratehouse, true Media and PR Professionals who have graciously mentored, coached and cheered me on. I could never have said “Yes” without them.