Press Conference and the Pope
We provided media relations support to ASAM around the release of a new National Practice Guideline for the Use of Medications in the Treatment of Addition Involving Opioid Use. The date of the press conference coincided with the Pope’s visit to Washington shutting down access around the city. The press conference featured ASAM leadership, federal partners (including CDC, NIDA, SAMHSA, and the Office of National Drug Control Policy), and a member of the Virginia Governor’s Task Force on Prescription Drug and Heroin abuse who talked about the epidemic’s impact on his family. It was no small feat to get coverage with everyone focused on the Pontiff! We reached out to local, national, and trade media outlets, and provided interviews and quotes to publications ranging from The Washington Post and The New York Times to Pew Charitable Trusts. We also secured mentions in a variety of medical trade publications.
New Tactics for an Established Scientific Association
Our team was hired by a marketing agency to support this professional trade association at their annual conference. We developed newsletter content to promote the conference, as well as pre and post-conference social media content for Twitter, Facebook, and LinkedIn. Karen Swim was onsite at the conference, as a social media journalist. She posted real-time updates, shot live video, took photographs and interviewed association executives, speakers, and attendees. The efforts resulted in members engaging with and sharing content and 1.12M impressions of the social content.
Brand Messaging and Alignment
We took a disparate set of services and offerings and created a unified brand. Obesity medicine specialist Dr. Wendy Scinta has a national profile and business interests that include a medical weight loss practice, a physician training program, a technology company, and a charitable organization. We rebranded the distinct elements under the Dr. Wendy umbrella with a fresh logo, and rolled out a new website, restructured messaging, and refocused social media channels. We also created a 21-day health and wellness challenge to drive signups for an anti-obesity initiative launching in 2018.
Leveraging Social Media to Drive Awareness
There are some projects that really hit you in the heart and this was one. We were working with Anapol, Schwartz, et al on social media and were tapped by one of the partners to assist with a new initiative. Joel Feldman had lost a daughter to distracted driving. He and his wife channeled grief into action creating a nonprofit foundation and a movement to End Distracted Driving. We created and managed Facebook and Twitter For End Distracted Driving and helped develop partnerships across the country on their behalf.
Media Relations to Drive Nonprofit Donations
We worked with another consulting firm to provide media relations support to Give Local America, a national day of giving. Our team was brought in one month prior to the event. Our goal was to secure four media placements and drive awareness to increase donations. We secured eight media placements and 438 media mentions, with a reach of 506,635,250. In addition, we raised $68.5 million for over 9,000 nonprofits across the country