Thanks to Brand Autopsy for this post on a clever, eco friendly twist on the pizza box. Changing the game is an excellent way to stand out in the market. Maybe you didn’t have the brilliant idea of remaking the pizza box but there are many small ways we can all change the game.
Posted via web from Marketing, Musings and More from Karen Swim
karen says
Hi Lillie! Wow! Thank you for the Happy Award! I loved the video and more importantly loved the idea, so glad to share it here.
karen says
Wendi, lol! Isn’t it great? I hope it catches on, it’s a a very cool box!
Wendi Kelly-Life's Little Inspirations says
OH HAPPY DAY, when my pizza company starts using that box. I will stand on my table and cheer!!!! What a brilliant, brilliant idea. Great video and cute little girl!
.-= Wendi Kelly-Life’s Little Inspirations´s last blog ..More Than Words: How Do You Tell Your Story? =-.
Lillie Ammann says
Karen,
Interesting video and a great marketing lesson.
I’ve awarded your blog the Happy 101 Award. Visit my blog for details.
.-= Lillie Ammann´s last blog ..Happy 101 Award =-.
karen says
Fred, isn’t that the truth! Imagine if every marketing communication had to pass the kid test, if a 5 year old could understand it and say it…wow there goes half the mumbo jumbo that’s out there! 🙂
Fred Schlegel says
I’m thinking if more marketing had to be made simple enough to explain this way we’d have a massive improvement in marketing.
Not to mention better products. Simple. Easy to understand. Nice.
karen says
Brad, I loved it for all the reasons you mentioned and it was plain, easy enough for a cute kid to explain it. Having the cute kid do all the talking was also a winner. I agree with your point and it proves you don’t have to spend thousands on high end fancy productions, just have a good, clear message that is genuine. I’m sure we will see more of this in the days to come.
Brad Shorr says
HI Karen, This is a heck of a video, don’t you think? It has all of the qualities I love. First, it’s short. Second, it’s human, personal, real. Third, it tells a story. Fourth, it clearly explains what the product is and how it works. Fifth, it makes the product memorable. How many 10-minute, thousand dollar video productions do we see that accomplish all that?
.-= Brad Shorr´s last blog ..How to Get Your Business Started on Twitter =-.